What Companies Want from You
We asked some of the companies what they look for in athletes and teams, here's what they said...
Smith Optics
"Smith Optics will be looking for personality, behavior (on and off the track), results, and loyalty."
Dubach Racing Development
"Good racing program, some level of results"
MRP
"I look for a combination of several things when deciding whether or not to sponsor someone. First off, the application has to be filled out completeley, and there has to be some current race results. I will also look at the photos, so make sure you have some. Maturity and work ethic are huge factors as well. Make sure your resume and info is written professionaly, and spelled right! Use complete sentences! I'm not going to sponsor some punk that approaches me with "hey man will u sponser me?" Just be professional, include lots of info, and tell me why you think MRP should sponsor you. That's it, pretty simple. "
Turbonetics, Inc.
"The "wow factor" of the vehicle. "
Magura USA
"I look for a well spoken, down to earth athlete that believes in our products, not someone who is just out for a good deal."
Scott USA
"We look for riders that can offer the complete package and promote Scott professionally. Being at the top of the podium is definitely a bonus, but unless that rider can promote themselves professionally and project a positive image of themselves and their sponsors we see little value in that sponsorship opportunity."
Factory Backing
"Factory Backing always looks for great performance in results along with how the rider will help our company in our investment by sponsoring them. The more info in there profile that tells us about themselves helps a great deal. "
Fasst Company
"We look for a rider who caries him or herself in a professional manner. Race results, race plans, goals and current photos are some of the other things we look for."
Vengeance Clothing Ltd.
"Someone with good video always will catch our eye. People who are hard working and have a drive to improve. If you have a ton of sponsors already, we usually try to see if that person does well representing all those sponsors or if they just want to say they have a ton of sponsors. If you compete that is also a plus. "
Crower Performance
"We keep an eye on consistancy and all around track behavior in the riders / teams we like to support. The bikes have to look good , the engines need to be ready and the all around program that you bring as a rider reflects on our company as we'll so keep it clean and neat and run strong and we will be there to support you in some way or capacity! Good sportsmanship is also a bonus!"
Evomo
"We look for sponsored athletes that have enthusiasm for their sport and enjoy being active in the scene where ever that maybe. We want to partner with athletes that love what they do, have fun and are out going. Winning at competitions is great but having a good attitude and being out there talking with people is better for Evomo."
You Scared? Industries
"1. We look for athletes doing their thing! We don't care if you are competing as long as you are doing what you love to do.
2. Professionalizm. We have been somewhat easy on this in the past but we are about to change this around. Answer all of our questions with thought. Not just "Send me some free stuff dude". That will not cut it! Also, do not even bother to apply without a full profile.
3. We want to be represented! We want the sponsored athlete to promote You Scared? After all isn't that what it's all about?
It really all comes down to the athletes attitude, doesn't it. If the athlete is serious about what they are doing it will show. If they are not then that will also show."
CP Pistons
"We are looking for riders who try hard, never quit and have a great attitude at the end of the day. You lead by example and we are looking for riders who believe this same basic principal. We also look at what races you travel too, your results and your education."
WMR Competition Performance
"We are looking for a team or athlete that has a good rep at the track and just goes out there has a good time and can help pump wmr and them selves at the same time."
Factory Connection
"Certainly we look at the professionalism, quality and completeness of the resume. Some Novice "C" riders do a way better job with their rider support resumes than Expert "A" riders. Factory Considers a number of factors when determining a support level for a particular rider. Ability level, results, their overall program wether it is local/national, where they are located, type of bike, IF they currently use Factory Connection. I like to see pictures.. alot can be seen or found out. I've seen riders claim they use our products or were actually a sponsored rider the previous year, however they did not have decals promoting our company. "
Boyesen
"Commitment to improve!"
RB Components
"Personality, Results, Age, Attitude, Past sponsorship history."
Fat Lip Clothing
"For us, being a Fat Lip athlete is less about making the podium and more about embodying our spirit.
The Fat Lip brand represents that place where pain and courage inevitably meet. It's about having the stones to step up, even though it's probably going to hurt. Whether it's your first paddle into a 50 footer at Mavericks or dropping into a halfpipe for the first time, we salute you.
Our first clothing line was literally sketched out by our founder while he was in a hospital Emergency Room after suffering a spinal injury at Whistler. So, we like to see people who know that scars are a badge of honor and a sign of having tried a little harder.
We laugh a lot at Fat Lip. We don't take ourselves too seriously. We believe that we are served enough attitude in our daily lives - we don't need more of it on our clothes. Our athletes reflect that.
Finally, our motto is "Let's go!". It's about that moment when we decide to keep going forward instead of turning back. Our athletes are that person in the group is always the first one to go and whose confidence and enthusiasm gives everyone else the confidence to follow..."
Slednecks
"We look for a positive, professional attitude, and the more results the better.
Do they know how to represent? Do they fully understand the concept of why companies sponsor athletes? (Not just to put stickers on, and wear a shirt.) "
Factory Effex
"Great attitude and dedication, someone who races frequently."
SLAP Energy Drinks
"First of all, a sponsored athlete needs to be within our distribution territory to qualify. Second, he/she needs to have a completed profile( i.e. pictures and videos showcasing themselves and their talent). Posted stats are very helpful. We are looking for people with skills but are also open to people with integrity. We like an athlete who enjoys what he/she does and tries hard to improve. Someone that promotes the SLAP brand in a positive way is important to us as well as those that support their fellow SLAP teammates."
Risk Racing
"We look for athletes who represent both themselves and Risk Racing in a positive way. We are looking for riders and teams with a true passion for the sport. We also want to see your results good or bad. We just want to know that you are out at the tracks giving your personal best. "