Chris Brown from Christopher Bean Coffee
Company Name: Christopher Bean Coffee Visit their Profile >
Athlete Support Manager: Chris Brown
Accepting Sponsorship: All Year
Sports: All
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Tell us about your sponsorship program:
We offer extremely high quality products at very reasonable price in grocery stores across the United States; it all boils down to making people aware. As a small company we struggle to do that because we don’t have big advertising dollars like our competitors. Our goal is to do this thru athletes, athletes like you that are passionate about what they do.
Is there anything unique about your program? Why would someone want to be a part of it?
Christopher Bean Coffee Company is an edgy and socially conscious company that produces the absolute finest all natural and organic products for those living active healthy lifestyles.
Christopher Bean offers our sponsored team athletes with the following: I think we operate a little different than some other companies in that we don’t just offer discounts on product we actually send each sponsored athlete a kit. Depending on the level of sponsorship these kits can include: Free Product, Team Clothing, VIP Vouchers and Cash. Additionally an athlete is offered incentives to get published interviews, photo shots, and podiums. More details are in the contract.
In addition we have a full line of custom graphic kits. Our graphic kits cover a wide array of gear from full Motocross graphics, helmets, cycling, skate, snowboard, wakeboard, helmet and just about everything that can help the athlete represent. In addition to graphics we offer many types of team clothing for competitors. All of this is available to the sponsored athlete at three levels of sponsorship, Gold, Silver and Bronze.
What do you look for in a sponsored athlete or team?
Passion is number one. Obviously results get the most publicity and are important, but it’s not always the person in first that can represent our brand the best. We look for a mix of both. Age can be important from a coffee consumption standpoint. However, the younger guys and gals who haven’t come to appreciate a great cup of joe can always use their sponsorship to reward family, friends and supporters. We encourage anyone who gets onboard to use all of the resources we offer; discounts on clothing, Vip Vouchers, Free product, decals and graphic kits.
What is the most important information for someone to include in their application?
We really want to know if the candidate is a coffee lover and to what degree. Some candidates are passive about coffee and some can’t live without it. It does not hinder weather the candidate gets offered some level of sponsorship, it just lets us know if this athlete would be using our product or just endorsing it.
What is the most important thing for people to understand about sponsorship?
It's a two way street, you are being supported because of your passion and talent but ultimately you are being sponsored to help your sponsor sell more product. Companies sponsor athletes to get publicity for their products. The athletes who get the most publicity get the most to ride, wear, drink or endorse products. The most effective way for an athlete to get publicity, and thus money, is to win. If you can’t represent then your not it! If you do not appreciate what your sponsor offers, then you don’t get it. We all can't be Tiger Woods or Bubba Stewart, so realize who you are and keep it real, appreciate what is being offered to you. It’s all about exposure!
How often do you respond to applications?
We review applications, everyday, all the time, as much as we can. Our typical response time is two weeks. Sometimes it takes longer due to volume of applications, team manager schedule and what events the staff is attending. With so many people sponsored we spend a great deal of time on the road promoting events and supporting athletes. Be patient, we see your application, we will respond.
Has the internet changed the way you manage your sponsorship program or your sponsored athletes? If so, how?
The internet combined with this network have been the most efficient way to manage sponsorship. We really want to utilize the internet exclusively, but some are so determined they call, call, call, leave messages, and email every department in our company. This does not get anymore attention than the simple application. Any other form of communication is discouraged and only confuses staff and delays progress.
Tell us about your newest or most exciting product for this / next year:
The Team Moto graphics kits have been the latest rage at the Bean Factory. It has taken a ton of time and energy to source the correct materials, templates and design to come out with the first ever Christopher Bean Coffee MX Graphic Kit. We offer full bike graphic kits to team riders and for sale at www.beanmx.com.
On a coffee note we have recently launched our new website that offers state of the art shopping and check out system. It actually remembers our team athletes so every time they are on the site it will apply whatever rewards they have been granted in their contract. In addition to all of the team deals, anyone who shops on out site gets one Bean Buck for every ten dollars spent, so after just a few coffee purchases you are accumulating valuable Bean Bucs to use for future purchases. Remember your Team Rewards apply to everything on our site!
Learn More about Christopher Bean Coffee or apply for sponsorship at their Profile >