Guide to Issuing a Sponsorship Press Release
If you want to drive more awareness for your program or just cut down on less efficient methods of managing your sponsorship applications (like email, mail or phone), create and distribute a press release to the media within your industry. It's easy, here's how:
1) Create Your Press Release
Use Microsoft Word or just write compose an email to start writing your Press Release. You can start from scratch, or use our Press Release template - click here or scroll down this page.
2) Put together a list of media contacts
Depending on how long you've been in your industry, you might have a good list of media contacts. If you need help - contact your sales rep and we'll get you hooked up.
3) Send It
Use a simple email program to send out your release. Always send the content from the Press Release in the body of the email - if you created your release in Microsoft Word or another word processor, you can also attach the file.
4) Follow Up
Make a short list of the media properties you'd like your release to show up on and follow up with them a day or two after the release was sent. If they posted the release, send a not thanking them. If they didn't post the release, give them a friendly reminder and a couple reasons why the information is newsworthy.
The Press Release Template:
Copy template below and paste into your email program or word processor - then customize to your liking
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FOR IMMEDIATE RELEASE
Contact:
XXXXX
Company Name
(###) ###-####
YYY@XXXXX.com
<> Kicks Off 2008/09 Sponsorship Program on The Loop’d Network
- Campaign to Drive Connection and Support for athletes through Sponsorship Program-
Your City, Your State – Month Date, 2008 – (Company XYZ), a leading ( Describe your company’s products or services) for action sports today launches it 2008-09 sponsorship program at ( add hyperlink to page on Loop’d) for amateur action sports athletes to coincide with the official start of the 2008-09 action sports “sponsorship season”. The program will be open to (specific sport or all sports) athletes from (DATE) to (DATE) and (Company XYZ) plans to offer up to (##) sponsorships this season.
Details of the 2008-09 program include: (PLEASE ADD DETAILS)
For More information and to get started, interested athletes should visit (add hyperlink or URL here) or visit sponsorship.loop.com to sign up for free! Then click on “search companies” to preview the (Company XYZ) 2008-09 program.
About Company XYZ
FILL BOILER PLATE HERE
About Loop’d Network
Loop’d Network is THE social network for action sports and youth culture. A place for Pros, Am’s and Fans to share with friends, discover what’s happening in their favorite sports, showcase their talent, and explore life. Our unique approach to social media and brand engagement provides unprecedented opportunities to personally connect with a highly influential youth demographic in more relevant and authentic ways. For more information, visit www.loopd.com.
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