One of the main questions we get asked is  "How long does it take for a company to respond to my application?".  The problem is that we don't have the best answer, because every company is different.  We decided to ask some of the sponsors on the network what their typical turnaround time is.  Enjoy...

Evomo
"Our schedule is about 1 to 2 times a week to run thru applications and see whats up. Its pretty straight forward process and sometimes sad to see applications come thru with almost no information, no photos, no bio. We decline those since there was obviously no effort made to communicate to us. But most people will get accepted on some level with the option to be re-evaluated and moved up on our team."

Fasst Company
"During sponsorship season, we review applications every week and try and respond ASAP. You can always write us messages to ask questions."

Crower Performance
"We look at every application as they come in and by mid december we try to contact all the applicants to at least touch base and see what they need to build or rebuild or purchase."

Smith Optics
"Smith Optics method wil be once or twice a week as far as reviewing applications go. Please be patient with us on this process as everyone who applied will receive a response back."

MRP
" I review sponsorship applications about twice a month."

We asked some of the companies what they look for in athletes and teams, here's what they said...


Smith Optics
"Smith Optics will be looking for personality, behavior (on and off the track), results, and loyalty."

Dubach Racing Development
"Good racing program, some level of results"

MRP
"I look for a combination of several things when deciding whether or not to sponsor someone. First off, the application has to be filled out completeley, and there has to be some current race results. I will also look at the photos, so make sure you have some. Maturity and work ethic are huge factors as well. Make sure your resume and info is written professionaly, and spelled right! Use complete sentences! I'm not going to sponsor some punk that approaches me with "hey man will u sponser me?" Just be professional, include lots of info, and tell me why you think MRP should sponsor you. That's it, pretty simple. "

Turbonetics, Inc.
"The "wow factor" of the vehicle. "

Magura USA
"I look for a well spoken, down to earth athlete that believes in our products, not someone who is just out for a good deal."

Scott USA
"We look for riders that can offer the complete package and promote Scott professionally. Being at the top of the podium is definitely a bonus, but unless that rider can promote themselves professionally and project a positive image of themselves and their sponsors we see little value in that sponsorship opportunity."

Factory Backing
"Factory Backing always looks for great performance in results along with how the rider will help our company in our investment by sponsoring them. The more info in there profile that tells us about themselves helps a great deal. "

Fasst Company
"We look for a rider who caries him or herself in a professional manner. Race results, race plans, goals and current photos are some of the other things we look for."

Vengeance Clothing Ltd.
"Someone with good video always will catch our eye. People who are hard working and have a drive to improve. If you have a ton of sponsors already, we usually try to see if that person does well representing all those sponsors or if they just want to say they have a ton of sponsors. If you compete that is also a plus. "

Crower Performance
"We keep an eye on consistancy and all around track behavior in the riders / teams we like to support. The bikes have to look good , the engines need to be ready and the all around program that you bring as a rider reflects on our company as we'll so keep it clean and neat and run strong and we will be there to support you in some way or capacity! Good sportsmanship is also a bonus!"

Evomo
"We look for sponsored athletes that have enthusiasm for their sport and enjoy being active in the scene where ever that maybe. We want to partner with athletes that love what they do, have fun and are out going. Winning at competitions is great but having a good attitude and being out there talking with people is better for Evomo."

You Scared? Industries
"1. We look for athletes doing their thing! We don't care if you are competing as long as you are doing what you love to do.
2. Professionalizm. We have been somewhat easy on this in the past but we are about to change this around. Answer all of our questions with thought. Not just "Send me some free stuff dude". That will not cut it! Also, do not even bother to apply without a full profile.
3. We want to be represented! We want the sponsored athlete to promote You Scared? After all isn't that what it's all about?
It really all comes down to the athletes attitude, doesn't it. If the athlete is serious about what they are doing it will show. If they are not then that will also show."

CP Pistons
"We are looking for riders who try hard, never quit and have a great attitude at the end of the day. You lead by example and we are looking for riders who believe this same basic principal. We also look at what races you travel too, your results and your education."

WMR Competition Performance
"We are looking for a team or athlete that has a good rep at the track and just goes out there has a good time and can help pump wmr and them selves at the same time."

Factory Connection
"Certainly we look at the professionalism, quality and completeness of the resume. Some Novice "C" riders do a way better job with their rider support resumes than Expert "A" riders. Factory Considers a number of factors when determining a support level for a particular rider. Ability level, results, their overall program wether it is local/national, where they are located, type of bike, IF they currently use Factory Connection. I like to see pictures.. alot can be seen or found out. I've seen riders claim they use our products or were actually a sponsored rider the previous year, however they did not have decals promoting our company. "

Boyesen
"Commitment to improve!"

RB Components
"Personality, Results, Age, Attitude, Past sponsorship history."

Fat Lip Clothing
"For us, being a Fat Lip athlete is less about making the podium and more about embodying our spirit.

The Fat Lip brand represents that place where pain and courage inevitably meet. It's about having the stones to step up, even though it's probably going to hurt. Whether it's your first paddle into a 50 footer at Mavericks or dropping into a halfpipe for the first time, we salute you.

Our first clothing line was literally sketched out by our founder while he was in a hospital Emergency Room after suffering a spinal injury at Whistler. So, we like to see people who know that scars are a badge of honor and a sign of having tried a little harder.

We laugh a lot at Fat Lip. We don't take ourselves too seriously. We believe that we are served enough attitude in our daily lives - we don't need more of it on our clothes. Our athletes reflect that.

Finally, our motto is "Let's go!". It's about that moment when we decide to keep going forward instead of turning back. Our athletes are that person in the group is always the first one to go and whose confidence and enthusiasm gives everyone else the confidence to follow..."

Slednecks
"We look for a positive, professional attitude, and the more results the better.

Do they know how to represent? Do they fully understand the concept of why companies sponsor athletes? (Not just to put stickers on, and wear a shirt.) "

Factory Effex
"Great attitude and dedication, someone who races frequently."

SLAP Energy Drinks
"First of all, a sponsored athlete needs to be within our distribution territory to qualify. Second, he/she needs to have a completed profile( i.e. pictures and videos showcasing themselves and their talent). Posted stats are very helpful. We are looking for people with skills but are also open to people with integrity. We like an athlete who enjoys what he/she does and tries hard to improve. Someone that promotes the SLAP brand in a positive way is important to us as well as those that support their fellow SLAP teammates."

Risk Racing
"We look for athletes who represent both themselves and Risk Racing in a positive way. We are looking for riders and teams with a true passion for the sport. We also want to see your results good or bad. We just want to know that you are out at the tracks giving your personal best. "

First, ask yourself...

1.  Do you compete in your sport or even better...dominate your events?
2.  Do you shred your local scene?
3.  Do you have the ability to help a company market and sell their products or services?

If you answered yes to any of those questions, you'll be stoked to know that you ARE sponsorable.  While you might be sponsorable, actually getting sponsored is up to a ton of factors.  Every company is different in who they are looking for, the levels of sponsorship they have available and what types of sponsorship they offer.  After years of working with companies and hundreds of surveys, here is what we can tell you companies look for:

1.  Dedication
2.  Skills and Results
3.  Professionalism
4.  Personality
5.  Complete Profile
6.  Wow Factor
7.  Photos
8.  Videos
9.  Loyalty
10. Sponsorship History

Seeing if you have what it takes is easy, just create an account, complete your profile and apply to the companies you are eligible for.  If you're not eligible for sponsorship, become a 'Brand Insider'...it's the easiest way to get on the companies' radar. Even if you don't get any sponsorships right away, an account gets you access to all of the companies, communities and other members on the Network...

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Company: Evomo
Athlete Support Manager: Sedrik Vomir
Accepting Sponsorship: 9/1 to 2/1
Sports: Motocross, Skate, Surf, BMX, MTB, Snowboard

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Tell us about your sponsorship program:
The Evomo sponsorship programe is all about working with athletes who want to go out and have some fun and who understand that getting on board with Evomo means being a part of a brand whos' motto is "bring the rukus", whos' team jersey is jet black with guns on the back and our latest marketing campaign was briefly investigated by Los Angeles Police Dept. Sound good?

Okay, seriously all that is true - even the LAPD part, very true, but one thing we need to be clear about is we are a corporation and we dont encourage violence or breaking the law and all that... we just have an aggressive style that is strong and independent. We have a knack for doing things differently and in turn generating controversy that periodically gets us some awesome attention and really gets people talking about us. And if people are saying "who's Evomo?" and you happen to be a part of our elite club, than that's pretty awesome 'cause we don't let everyone into our club which makes you even more awesome.

Is there anything unique about your program? Why would someone want to be a part of it?
There are two reasons someone would want to be a part of the Evomo program.

The first reason is the Evomo brand has such a unique style and edge that people want to be a part of our brand - part of something different and original. There are a lot of great companies out there but most are just rehashing the same graphics and styles. Evomo is quite the opposite and in fact you cant really compare us to any existing brands and that is a desirably quality for people who want to differentiate themselves from the pack.

Second, athletes who work with us to spread the word about Evomo will in turn be promoted by the Evomo brand. In our marketing we feature riders in our advertising and on-line presence so the more active you are with us the more likely you are going to be invited to participate in our advertising and marketing ideas. This type of exposure will get your name in front of a lot of people. This is in addition to our standard levels of free and discounted product. 
 
Tell us about your newest or most exciting product for this / next year:
Next year we have some great clothing with awesome graphics in the works. Its much too early for us to show anything, but check our www.evomo.com website periodically for fresh news and funny stories on our blog and new products that show up in our on-line store.


What do you look for in a sponsored athlete or team?
We look for sponsored athletes that have enthusiasm for their sport and enjoy being active in the scene where ever that maybe. We want to partner with athletes that love what they do, have fun and are out going. Winning at competitions is great but having a good attitude and being out there talking with people is better for Evomo.

What is the most important information for someone to include in their application?
It would be pretty sweet if you said more than "I love Evomo" and even better if you didn't copy and paste something you wrote to another company but accidentally left their company name in. 'Cause honestly I know Evomo is the coolest company but its not because of our wicked 8 inch travel front fork.

Ideally you should tell us what and where you do what you do and how you would help spread the word about Evomo. We love to hear your grass roots ideas and appreciate your effort to be sincere and honest in your proposed actions, cause action is what we need.

What is the most important thing for people to understand about sponsorship?
People need to understand the basic concept of sponsorship. Being a sponsored rider for Evomo means you need to fulfill certain requirements. All are clearly listed in our contract and are really easy. Mostly its about being a representative of Evomo and when you go to events, parties, rides, races, etc.. to tell people about our brand and what we do. This also should be done via the internet as well. We fully encourage athletes to blog about Evomo and use social networking sites like myspace and facebook to advertise our logo and brand.

In return we have varying levels of support that range from free product to deep discounts and even a new cash reward program. But, if you don't come thru for us on promotion, then we cant kick down those perks.

Its a pretty simple concept of "you scratch our back and we will scratch yours, or whatever needs scratching."
 

Every company has a different method for how often they review applications. Do you have a methodology or schedule? 
Our schedule is about 1 to 2 times a week to run thru applications and see whats up. Its pretty straight forward process and sometimes sad to see applications come thru with almost no information, no photos, no bio. We decline those since there was obviously no effort made to communicate to us. But most people will get accepted on some level with the option to be re-evaluated and moved up on our team.

Has the internet changed the way you manage your sponsorship program or your sponsored athletes? If so, how? 
Actually the internet has revolutionized a lot of things including the way we do business, advertise and definitely being able to manage our sponsorship program. We are honestly not a big enough company (yet) to dedicate someone to managing sponsored athletes so when this site came along we gave it a try. Now its one of the best tools for us to communicate and evaluate sponsored riders and teams.

Now when people contact us directly we can refer them to our profile and explain that they can apply right through the site. Its so easy.

Besides being able to manage sponsored athletes all over the world, the sponsorhouse website has allowed us to cherry pick the best and most dedicated athletes and add them to our in house factory team which goes way above and beyond what our programes on our profile offer. We did this because some athletes were doing so much for use that we wanted to make them a part of a special group that gets special treatment and attention. So hint, hint... for all you athletes out there who want to get in tight with us...


 

Company: Crower Performance

Athlete Support Manager: Dan Crower

Accepting Sponsorship: All Year

Sports: Motocross, ATV

Spots Available: 50



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Tell us about your sponsorship program:

What we offer is a 20% to 30% parts and labor discount to get the riders coming our way. As we get to know them and see some results and good representation we do step up our program to some free cams and engine rebuilds and give away some labor to help a racer with his practice bikes and sometimes we may even give gas money and entrie fee money to those few riders.



 

Is there anything unique about your program? Why would someone want to be a part of it?

Crower performance is the best in 4 stroke engine mods and a great service connection for the racers that need expert engine advice and experience to get a bike sorted out and ready for the nationals or the smaller local stuff. Crower performance can help fine tune your engine and get you that extreme performance that these new A and B class bikes need to be at.

What do you look for in a sponsored athlete or team?

We keep an eye on consistancy and all around track behavior in the riders / teams we like to support. The bikes have to look good , the engines need to be ready and the all around program that you bring as a rider reflects on our company as we'll so keep it clean and neat and run strong and we will be there to support you in some way or capacity! good sportsmanship is also a bonus!

What is the most important information for someone to include in their application?

We need to know the basics on the bikes, is it a honda or yami ?, do they use pump gas or willing to buy race gas ? do you have practice bike or is it all done with one bike ? what kind of exhaust pipes are on the bike? has it ever been rebuilt ? and have they made any engine changes , jetting , piston , whats the clutch condition ( new , used ) etc...

What is the most important thing for people to understand about sponsorship?

You have to do what you say and run the stickers and be nice to people and carry a good attitude about racing and other racers. If you say your racing lake whitney and dodge and lorrettas we want to see you there with our stickers and graphics . Don't promise the world and not deliver. everytime we give a 50 $ discount on a cam or part we like to see stickers or something in appreciation of our discounts.

Every company has a different method for how often they review applications. Do You have a methodology or schedule?

we look at every application as they come in and by mid december we try to contact all the applicants to at least touch base and see what they need to build or rebuild or purchase.

Has the internet changed the way you manage your sponsorship program or your Sponsored athletes? If so, how?

we love the internet sponsorship idea and we can monitor our riders results and it lets us in an area that you just can't go find at the track or mx shops. The international communication with our riders and teams is way easyier on the internet. We can support them and communicate quickly.

Tell us about your newest or most exciting product for this / next year:

The victory cams and engine kits are just knocking them dead all around the country with awesome performance and reliability. Our basic 800$ engine kits can run side by side with the 3k$ mods from other builders. We can help you build your own race bikes and get you superior results , check out all our kits for KTM , CRF , KXF , RMZ , YZF brands.

 

Company: Vengeance Clothing Ltd.

Athlete Support Manager: John Schwartz

Accepting Sponsorship: All Year

Sports: All Sports

Spots Available: 25



-----------------------------------------

Tell us about your sponsorship program:

We are always looking for good athletes. We look for people who are passionate about their sport and also always looking to improve. We try to find people who we think will represent us well at all times.

Is there anything unique about your program? Why would someone want to be a part of it?

We pride ourselves in our personal service. We do not just send out the same cookie cutter replies and responses to everyone. We answer every e-mail, message and comment personally. We offer a great deal of room for the athlete to grow as we grow. The more the athletes help us and scratch our back, we scratch theirs!

What do you look for in a sponsored athlete or team?

Someone with good video always will catch our eye. People who are hard working and have a drive to improve. If you have a ton of sponsors already, we usually try to see if that person does well representing all those sponsors or if they just want to say they have a ton of sponsors. If you compete that is also a plus.

 

What is the most important information for someone to include in their application?

Definately a solid video. Pretty much any sponsor will tell you that. On top of that, we look for people who are actively competiting or praticing / training.

 

What is the most important thing for people to understand about sponsorship?

A sponsorship should work both ways, you should look to help your sponsor and your sponsor should look to help you. If you are not getting that on either end, then it usually won't work out. Sponsorship is not just about free stuff or discounts. It is a sponsorship not a freeride for either side (well most of time!). It should be a working relationship on both ends. You work hard for your sponsor and your sponsor should work hard for you on more ends then just merchandise.

Every company has a different method for how often they review applications. Do you have a methodology or schedule? 

We try to do it weekly, which gets somewhat hard, so realistically, it generally takes about 2 weeks to get a turn around on things. The best way to go about things with us is to submit an application, then follow up a few days later if you haven't heard anything. 

Has the internet changed the way you manage your sponsorship program or your sponsored athletes? If so, how?

Well we built a great core of athletes around people we have met off the internet. It is also much easier to check out an athlete, for things like video and photos.

 

Tell us about your newest or most exciting product for this / next year:

The Vengeance Hoodie!

Company: Fasst Company

Athlete Support Manager: Chris Avery

Accepting Sponsorship: 9/1 to 12/1

Sports: Motocross, ATV



---------------------------------

Tell us about your sponsorship program:

We look for riders who have a passion for racing. Fasst Company is a racer driven company who wants to help riders reach there racing goals. For 2009 we are looking for riders who can represent our brand well. 

Is there anything unique about your program? Why would someone want to be a part of it?

A lot of our budget goes into product quality and all of our products are 100% American Made. Our goal is to make products that add value to a racers program. Along with providing products to privateers that only factory riders have access to.

What do you look for in a sponsored athlete or team?

We look for a rider who caries him or herself in a professional manner. Race results, race plans, goals and current photos are some of the other things we look for.

What is the most important information for someone to include in their application?

Professionalism, being a small company we have the time to personally look into every application and we will go over every detail of each application. We have a limited number of spots on our support program so we have to be selective in the riders we pick.

What is the most important thing for people to understand about sponsorship?

As a small company we invest a lot into our sponsorship program. Being a racer driven company, our sponsorhips prgram is serious investment.

Every company has a different method for how often they review applications. Do you have a methodology or schedule?

During sponsorship season, we review applications every week and try and respond ASAP. You can always write us messages to ask questions.

Has the internet changed the way you manage your sponsorship program or your sponsored athletes? If so, how? 

The internet helps us keep track of race results and monitor how our racers are doing. All well as provide us with pictures, that way we can make sure our riders are using our products.

Tell us about your newest or most exciting product for this / next year:

For 2009 we have some new hour meter mounts and hand guard mounts for the Flexx Handlebar System.



 

Company: Factory Backing
Athlete Support Manager: Jarrett Austin
Accepting Sponsorship: 8/1 to 10/31
Sports: All Sports

-----------------------------------

Tell Us About Your Sponsorship Program
Factory Backing has a great racer support program for the motocross industry offering discounts on all our products. It doesn't stop there though. Since we make custom decals we can offer services to all sports programs to offer ways to identify yourself and your sponsors.

We look for all types of athletes and offer sponsorships for entry level all the way to top professional athletes. We always look for riders that represent our company with a positive attitude and represent us well in there sponsorship term. Since we have a program for friends and family discounts on our products we look for riders to refer us business.

Is there anything unique about your program? Why would someone want to be a part of it?
Here at Factory Backing we make sure your order is shipped within 1-5 days depending on what is ordered. Most sponsored riders need product fast, and that is what we do. We have been making decals for the Motocross industry for 5 years and we have great quality materials that make riders demands. We offer many levels of discounts and we also help promote top athletes in our current running magazine ads and web ads. We help out from beginners to Pro's so check us out!

What do you look for in a sponsored athlete or team?
Factory Backing always looks for great performance in results along with how the rider will help our company in our investment by sponsoring them. The more info in there profile that tells us about themselves helps a great deal.

What is the most important information for someone to include in their application?
Results! Results are one of the most important factors in a profile along with pictures. results help us determine what level of sponsorship to give and pictures help us see how the athlete will represent our products.

What is the most important thing for people to understand about sponsorship?
Loyalty is one of the most important things when being sponsored. Many riders sometimes have 10 of the same types of companies they are sponsored by! It's not a contest to have the most sponsors, it's about being loyal to that category you have a sponsorship with. Do research on a company before getting into a contract with them so you know that is the company you want to be with. We have riders that joined through us on SponsorHouse from day 1 and are still with us. It meens a lot to us and the rider. We often help guys out more the longer they are with us just because of the great relations we have made with them. Loyalty is key instead of jumping around and then asking to come back.

Every company has a different method for how often they review applications. Do you have a methodology or schedule?
We look through resumes daily but sometimes it can take up to 4 weeks for a response. This is because at the start of the season we have to allocate spots for riders and keep things open until we hear your response back.

Has the internet changed the way you manage your sponsorship program or your sponsored athletes? If so, how?
The internet has helped us out a lot in sponsorship. By using Sponsorhouse we can pull your profile up and see who we are talking to and it is a great help by not having a file cabinet jammed with Paper resumes! We quit accepting mailed in resumes because keeping track of riders that way was not organized.

Tell us about your newest or most exciting product for this / next year:
This year we have added many new style of pre printed backgrounds and we now have 20 styles to choose from and to customize. We also have great materials that are only of the finest for the motocross cummunity and other sports markets. Check it out at www.factorybacking.com
 

Company: Smith Optics

Athlete Support Manager: Brady Rodriquez

Accepting Sponsorship: 10/10 to 12/30

Sports: Motocross, ATV

Spots Available: 200



---------------------------------------

Tell Us About Your Sponsorship Program

Smith Optics provides professional support to each and every one on our rider support program. Whether you are the local beginner or a National champ; Smith Optics will provide the support we feel each rider deserves when accepted to be a part of this elite program.

Smith Optics will have a few different support programs this year so do your homework and get us your info on time to see if you have what it takes to be a part of our team.





Is there anything unique about your program? Why would someone want to be a part of it?

The Smith Optics program is limited; unlike some of the other goggle programs out there, so we really take pride in the people we choose to represent the brand.

We will provide you with everything you need to get your job done on the track. The Smith team is here for you at all times with any questions or comments you may have.





What do you look for in a sponsored athlete or team?

Smith Optics will be looking for personality, behavior (on and off the track), results, and loyalty.





What is the most important information for someone to include in their application?

The most important information to be listed in your application should be your TRUE results and a little write up on why you think you should be a part of the Smith program.





What is the most important thing for people to understand about sponsorship?

Sponsorship is a priveledge so be sure to respect the company that offers you anything as you never know what will happen in the future. It's all about respect for Smith Optics so be sure you know what Sponsorship means to the company that is representing you. You never know who might be watching you do the right things or the wrong things.





Every company has a different method for how often they review applications. Do you have a methodology or schedule?

Smith Optics method wil be once or twice a week as far as reviewing applications go. Please be patient with us on this process as everyone who applied will receive a response back.





Tell us about your newest or most exciting product for this / next year:

Smith Optics will have some really cool new graphic designs for the Intake and Fuel goggles. Stay tuned for imagery.



 

Company: Scott USA

Athlete Support Manager: Brittany Rattiffe

Accepting Sponsorship: 9/1 to 12/31

Sports: Motocross, ATV, Bike, Snow

Spots Available: 250



----------------------------



Tell us about your sponsorship program...

Scott USA prides itself on tradition and providing the best Motor sport products in the industry. In return we sponsor athletes that are not only successful, but more importantly able to promote themselves and our brand professionally.



Is there anything unique about your program? Why would someone want to be a part of it?

We truly believe in the quality of our product and strive to go the extra mile for our users.



What do you look for in a sponsored athlete or team?

We look for riders that can offer the complete package and promote Scott professionally. Being at the top of the podium is definitely a bonus, but unless that rider can promote themselves professionally and project a positive image of themselves and their sponsors we see little value in that sponsorship opportunity.



What is the most important information for someone to include in their application?

As a sponsored you need to remember that your job is to promote the companies that sponsor you so in addition to including your results it is also important to express what other value you bring to the team.



What is the most important thing for people to understand about sponsorship?

Riders and their families have to remember being asked to be a part of a companies team is a privilege especially in these tough economic times. So it is very important for them to value their contracts and the relationships they build. 



Every company has a different method for how often they review applications. Do you have a methodology or schedule? 

We review our Moto resumes from Sept.1st thru Dec. 31st and our Snow resumes from July 1st thru Nov. 30th. We do this primarily due to the timing of the given Am Nationals and seasons.



Has the internet changed the way you manage your sponsorship program or your sponsored athletes? If so, how? 

YES, for better and for worse. The INTERNET has definitely made communicating among each other much more efficient, but It has also reduced the personal relationship side of the equation. We definitely use the INTERNET and like our riders to use it, but I also encourage them to be proactive and introducing themselves to their sponsors when they are at the track to build that personal relationship as well.



Tell us about your newest or most exciting product for this / next year:

We are very excited about our New Voltage ProAir series goggles coming out this fall. They will be replacing one of our most popular goggles the High Voltage III's and have been redesigned to incorporate function and style. We have always been the "Traditional goggle", but look out because our new goggles are also going to be the coolest ones out there.



 

Company: Magura USA

Athlete Support Manager: Justin Holdrieth

Accepting Sponsorship: All Year

Sports: Motocross, MTB, ATV, Endurance Sports and More

 

--------------------------------------------------

Tell Us About Your Sponsorship Program...

We have a limitless grass roots sponsorship program which alows us to sponsor any one to some degree that we feel is a good ambasitor for our products.

Is there anything unique about your program? Why would someone want to be a part of it?

We have a three leveled sponsorship program that gives great prices on all of the products that we offer.

What do you look for in a sponsored athlete or team?

I look for a well spoken, down to earth athlete that believes in our products, not someone who is just out for a good deal.

What is the most important information for someone to include in their application?

Be original!!

What is the most important thing for people to understand about sponsorship?

Being sponsored is an honor not a right. You could be a world champ but if you act like the world owes you a favor more than likley you won't get anywhere.

Every company has a different method for how often they review applications. Do you have a methodology or schedule?

I will normally respond within a two week period unless time does not warrant. The bicycle industry full of very busy people and unfortunatly sponsorship takes a back seat on occasion.

Tell us about your newest or most exciting product for this / next year:

Our most exciting product for this year is the new Thor 140mm fork. Its adjustable to 100mm of travel, and weighs in at 3.9 lbs!!





 

Company: Turbonetics

Athlete Support Manager: Tyler Tanaka

Accepting Sponsorship: All Year

Sports: Auto



-------------------------------------------

Tell Us About Your Sponsorship Program

Turbonetics is looking for new and innovative vehicles that represent today's enthusiasts. For 30 years Turbonetics has been offering the best in performance products. Turbonetics is looking for the best vehicles and owners to help promote the Turbonetics name in all aspects of racing, shows and advertising.

Is there anything unique about your program? Why would someone want to be a part of it?

Turbonetics reviews sponsorship proposals/portfolios throughout the year. The majority of the sponsored will qualify for product sponsorship only. Product sponsorship would include technical support, products and in some cases installation. Turbonetics may give the proposal special consideration and reserves rights to revoke and/or modify sponsorship at any time for any reason. For show car or magazine sponsorships you may be required to pay for products at a discounted price, plus freight, directly from Turbonetics.

What do you look for in a sponsored athlete or team?

The "wow factor" of the vehicle.

What is the most important information for someone to include in their application?

Complete owner and vehicle bio.

What is the most important thing for people to understand about sponsorship?

Convince Turbonetics why we should sponsor your vehicle. How will sponsoring you/vehicle help Turbonetics?

Every company has a different method for how often they review applications. Do you have a methodology or schedule?

The Turbonetics marketing department reviews applications on a weekly basis. Due to high-volume of sponsorship inquiries, you may not always receive a response from our team. If your vehicle has what it takes, you will hear from us within 5-10 business days.

Tell us about your newest or most exciting product for this / next year:

Bolt-on turbo systems for various gasoline and diesel cars and trucks. Be sure to check out www.TurboneticsInc.com for the latest!







 

Company: MRP

Athlete Support Manager: Ryan Cranston

Accepting Sponsorship: 8/25 to 12/31

Sports: MTB

--------------------------



Tell Us About Your Sponsorship Program...

Our program is designed to support athletes that are activly engaging in competition. Coming up through the ranks from beginner to Pro downhill, I know first hand how expensive racing is. We are looking for great reps for our company that understand that sponsorship is a 2-way street, not just looking for a hand out. 

Is there anything unique about your program? Why would someone want to be a part of it?

Our program offers the unique opportunity to work closely with a small component manufacturer. We are very personal, and try to have very close relationships with our athletes.

What do you look for in a sponsored athlete or team?

I look for a combination of several things when deciding whether or not to sponsor someone. First off, the application has to be filled out completeley, and there has to be some current race results. I will also look at the photos, so make sure you have some. Maturity and work ethic are huge factors as well. Make sure your resume and info is written professionaly, and spelled right! Use complete sentences! I'm not going to sponsor some punk that approaches me with "hey man will u sponser me?" Just be professional, include lots of info, and tell me why you think MRP should sponsor you. That's it, pretty simple.

What is the most important information for someone to include in their application?

Results, Photos, and Goals for the future. Tell us what sets you apart!

What is the most important thing for people to understand about sponsorship?

It's a 2-way street. We scratch your back, you scratch ours. Sponsorship is not about being able to say "I'm sponsored". It's a business relationship and needs to be taken seriously.

Every company has a different method for how often they review applications. Do you have a methodology or schedule?

I review sponsorship applications about twice a month.







Tell us about your newest or most exciting product for this / next year:

For 2009 we are coming out with our new "Mini-G" guide, which will weigh about 215 grams, making it one of the lightest guides on the market. It's super strong, provides awesome bash protection, and gives you 10mm of extra ground clearance. Game on!

 

Company: Dubach Racing Development

Athlete Support Manager: Tom Wallace

Accepting Sponsorship: All Year

Sports: Motocross, ATV

Spots Available: 500



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Tell Us About Your Sponsorship Program

We are looking for 4 stroke racers that have a solid racing program, a good profile that we feel will promote the DRD brand in their local market.

Is there anything unique about your program? Why would someone want to be a part of it?

The products we offer are second to none.

What do you look for in a sponsored athlete or team?

Good racing program, some level of results.

What is the most important information for someone to include in their application?

Classes raced, bike(s), at least 6 recent results, at least 2 images, future plans.

What is the most important thing for people to understand about sponsorship?

It's a two way street, we want to sponsor racers that want to use DRD.

Every company has a different method for how often they review applications. Do you have a methodology or schedule?

From Sept 1st to Feb 20th we try to reply in 2 business days, the rest of the year it can be up to one week. During major events (example: Ponca/Loretta's) it can be up to 3 weeks.

Tell us about your newest or most exciting product for this / next year:

Our 2009 systems are second to none





 

Here's how the sponsorship magic works on Loop'd, step by step ...

(big pictures coming soon)



1) Create a Profile

2) Go to the Sponsorship Listings Section

3) Find a Company You Want to be Sponsored  By

4) Click 'Apply' and Fill Out the Sponsorship Application

5) Click 'Send Application'

6) You're Done.. For Now

7) Get Sponsored!

8) Sign the Contract

9) Repeat, starting from step 1!

10) You're Sponsored!  Now what?  click here

You put together your best photos, videos and stats.  You built your profile and resume.  You applied for sponsorship with the companies you're into.  You told companies how you'd promote them. 

Then... you got sponsored.  The company liked what they saw, they liked what you said.  So... now what?  Now you have to deliver on all the things you said you would and start building a relationship with your new sponsor.  There is nothing sponsors hate more than a sponsored athlete or team that only gets in touch with them during sponsorship season.

Ultimately, a companies goal is to sell product.  They're sponsoring you because either directly or indirectly they believe you can help them sell more product.  You are now a part of their team, so you need to do all you can to help them meet their goals.  Here is a rough guideline...

First things first, read your contract
Surprisingly, most people don't read the very contracts they signed with their sponsors.  This is step #1 - read your contract!  In it, there are details about what is expected of you, contact information and any additional requirements for ordering product or sending updates.  Read it and make sure you deliver on what it asks of you - after all, you did agree on it!

Learn about the company and their products
You are now a representative of the company that sponsored you, which means that you should know a little something about the company and the products they make.  You don't have to be a walking encyclopedia... you just need to know the important stuff.  If someone asks you what makes your sponsors products better then their competitors, you should have an answer.

Promote, Promote, Promote
You got sponsored because a company thought you would be a good representative - because you rip or have a great personality, or have a look that matches their brand.  Whatever the reason, they look to you to help them promote their company, product and vision.  How do you do that?  Here are some tips...

Online

• Use your profile and the Network to talk about your sponsors
• Post Updates - sponsors like to hear what you've been up to.  Talk about their product, write reviews, post photos
• Send Results Updates - just go to the results tab on your profile, add some results then send out an update
• Post on message boards and leave a link to your profile as your signature
• Promote your profile by sending it to your friends and if they like what they see they will send it to all of their friends
• Post a button promoting your profile on social networking sites

In Real Life

• Talk to everyone; You never know who you will meet. Make sure to be nice to them.
• Get media coverage in newspapers, magazines, radio, video spots.. anything you can!
• Get involved in the local community; a little goes a long way.
• Go to competitions and events. Better yet, organize your own events
• Get your local shop to carry your sponsors products if they don't already

We caught up with Pat Schutte from High Profile PR to learn tips for athletes looking to improve their media exposure. We learned a lot about self-marketing and promoting sponsors.

Getting your name and photo published (for doing something well), whether it’s in a local newspaper or a major magazine is an added bonus in your quest to gain and keep sponsors. Internet exposure (the positive kind) is also important. Media exposure is precisely what sponsors look for because it proves that you’re getting your name and your sponsors’ names out there. Finishing on the podium might result in some exposure, but exerting a little extra effort will guarantee you the amount and type of coverage you desire.

When contacting members of the media directly follow these guidelines:

1.  Be polite, but speak up and act confidently.

2.  Have all of your information in front of you in case a reporter decides to interview you right there on the spot. Remember: Who, what, when, where and why? Have answers for all of those questions.  Also have a headshot and a high quality photo that they can run with the story - so they don't have to send a photographer if they don't need to.

3.  A resume of your racing career is very helpful for a reporter.

4.  It helps to know who your asking for when calling the media outlet.  When calling a newspaper, ask for the Sports Desk. For radio, ask for the Program Director.  For television, ask for the Assignment Desk.

5.  More often than not, when you call a media outlet, you’ll reach someone on deadline. Ask them when you should call back. Usually sports reporters and editors don’t roll in to work until the afternoon, and then work later into the evening. It’s best to reach them right when they come in, as they’re checking email and faxes and should have the time to speak with you.

6.  When pitching your story, stress the “local angle” of this “national” story.

7. Be persistent. If you feel you’re not getting a fair shake from one reporter, call back and ask for the editor. Research the paper ahead of time, see which reporter covers your sport, and ask for him/her by name.

8. Be flexible with your schedule. Ask what the best time is best for them. Offer to come to the newspaper office or radio/television studio.

9. The Paperboy.com (www.thepaperboy.com) is a good reference site for newspapers and editorial contacts in your area. For television and radio resources, go to Gebbie Press (www.gebbieinc.com).

10.   Wait to plug your sponsors until the very end of the interview.

Good luck. Be cool. And don’t take “No” for an answer.


Pat Schutte's company, High Profile PR works with many action sports industry companies, athletes and organizations to help them tell their story to the world.

The professional and amateur skateboarding career is a fiercely competitive scene. There are thousands of skaters who are competing to "be someone" in skateboarding and to achieve the “ultimate” lifestyle – to skateboard and get paid to do it, to hang out with friends and travel the world to the best skate spots, to make enough money to live comfortably -- and then some. All while doing what you love to do anyway -- ride your skateboard.

If you're interested in getting sponsored by a skateboard (or related) company, the first thing you need to do is develop your ability. Skateboard companies are smothered daily with sponsorship requests from riders that can hardly ride a board. The best advice? Go skateboarding. Lots. Everyday, all day. Travel to new areas. Conquer new terrain. Collect videos of yourself. When you get to the point where you are pushing the limits of known skateboarding, then it's time to consider getting sponsored.

But most likely, if you are at the point of pushing limits, you will not have to look very far for a willing sponsor. If you have the skills, people will already be talking about you. The word gets out when there's someone ripping it up; and news travels fast on the skateboarding network. So, have an idea of what companies you would like to ride for and set your goals on them. There are both good companies and bad companies. Make sure you are selective. You want to go with a company that will properly represent you, with one that feels right.

The "Sponsor Me" Video
Most likely, no matter what, you will make a "sponsor me" video to post on your profile to let prospective companies to see your skateboarding abilities even though they are on the other side of the country. You will probably make several of these videos throughout your pre-sponsor phase. That's okay, because once you get sponsored you will need to make "video parts" for your sponsor’s videos, so that they can promote you to be a big-named pro. A "video part" can make you or break you in skateboarding. Make sure you strive for the best quality of filming, editing, and the skateboarding being filmed. Short and sweet is better than long and boring.

What Are Companies Looking For?
Number one, skateboard companies are looking for the best, or someone who may become the best. (Best is a relative term. You could easily put ten of the top pros together and say that they are all the best.) Companies are willing to nurture, develop and promote potential talent. They look for the fire in your eyes, the skills on your board and for a distinctive personality. They want you to represent them, ride their products, sport their gear, and give props to them (meaning, put in a good word for them). They scratch your back, you scratch theirs. It's a 50/50 deal. It won't work out if either party fails. What's helpful is providing them with good background info in your profile -- who you are, how long you've been skating, where you're from and where you are going. Also, note any magazine, media, or contest coverage you have received.

Note: Contest results alone are not a good representation of your abilities. Don't expect the companies to come knocking down your door because you placed well in a contest.

Once you get your foot in the door, opportunities can start rolling faster than you can say, "give me free stuff.” But it doesn't stop there. Being a sponsored skateboarder requires strength, determination, endurance and creative ingenuity. You need to maintain your credibility and loyalty with your sponsors by continually pushing yourself to new levels.

And that, my friend, is the definition of a true Skateboarder.

Summary of Tips:
1. Skateboard, a lot
2. Collect quality video footage and post it to your profile
3. Skateboard more
4. Contact the right companies
5. Travel and skateboard more
6. Be yourself and enjoy yourself
7. Good things are bound to happen
8. Start collecting those pay checks!

 

Tell us about Shoei and how your sponsorship program works?
Our program opens up to new sponsorship applications from September 1^st to October 31^st of each year. Following our application period we administer the program throughout the year with the selected riders. We have several different programs available for riders and it’s almost entirely based on results. It’s based less on the classification of the rider and more on results because for example, we have young amateur riders who receive our pro support deal because they are fast and putting in the finishes to deserve it.

Be sure to check out the Shoei profile if you're interested in sponsorship with them.

Courtesy of Jack Baruth at www.bmxbasics.org

How many of you saw the movie "The Cell?” It's wasn't all that bad until the very end, when Jennifer Lopez tells the bad guy, "My world, MY RULES!" Too cheesy for me, and I have quite a cheese tolerance. I don't much care for "J-Lo" anyway. She's no Harriet Wheeler, I'll tell you that. But I digress. Anyway...when I write articles it is "my world", so we abide by "my rules", and I'm about to set out the most important of "my rules" when it comes to sponsorship. You see, I was having dinner a few weeks ago with my brother's fiancée, and she was driving me nuts, because she kept using the word "deserve".

"Don't all children deserve..." "Everybody deserves..." and so on. Let me tell you something, dear readers, the only thing any of us really, truly, "deserve" is a swift kick in the butt, and only some of us will get it. What you receive in this life has nothing to do with what you "deserve.”

So it is with sponsorship. The biggest obstacle to finding a good sponsor, or any sponsor at all, is having a feeling that you "deserve" a sponsor. You don't. Let's say you just won 17 Expert at the Grands. So what? About fifty people have done that in this sport's lifetime. Can you name any of them? Would you buy a product because one of them used it? Get over the idea that you "deserve" a sponsorship and you will be much closer to getting one. I’ve come to the conclusion that there are three methods by which you can use to go after sponsorship.

Cru Jones Method
There are three ways to obtain sponsorship. The least likely is the "Cru Jones" method, named after the hero of the movie "RAD". In a "Cru Jones" situation, a kid comes out of nowhere, wins a big race, and everybody wants a piece of him. Most riders think that once they win the Grands, or a National, or 12 Rookie at their local track, the sponsors will come to them. It happens sometimes, but not as often as one would like to think. After Raul Ruiz shocked the world by winning the ABA Worlds in 20" and the NBL Worlds in Cruiser, only one sponsor approached him - and that sponsor wasn't a factory. So, if winning the World Championships on a tri-moly bike doesn't get you instant sponsorship, chances are that almost nothing will. Let's forget about the "Cru Jones" method and go to the next one.

Standard Method
The next method I call the "standard" method. That's "standard" with a small "s". This is how most people get sponsors, so let's devote some attention to it. In the standard method, you will gather up all the materials I told you to get in Part 1, and you will go look for a sponsor. This works differently depending on what type of sponsorship you are looking for. If you are a local Novice, this means calling every bike shop in a fifty-mile radius and asking to speak to the owner. When you get the owner on the phone, you will say,

"My name is ___ ___. I am a BMX racer. I would like to know when I could come in and talk to you about your shop's BMX racing program."

The shop owner will probably tell you,

"We don't have a BMX program."

You will then say,

"That's okay. I'm a local rider with a history of success, and I am looking for a shop to affiliate with. I can help you sell more bikes. There needn't be any cost to you. When can I come in?" Be polite. The phrase, "There needn't be any cost to you," may get his attention. Most shops are selling at least some BMX bikes nowadays, and the owner might be interested in selling more.

Send him an email with a link to your profile. Once you have an appointment, put a tie on, dress up a bit, and go see the guy with a printout of your SponsorHouse profile. Be on time. When you meet with him, make the following points:

• BMX is a large part of the youth cycling market. He already knows this, but it will show him that you are "business-aware".
• You are a successful rider, and other riders might make their shop, bike, or product choices based on that person’s association with you. Prove that you are a successful rider by showing him your photos, resume, and, if possible, videos.
• If he already has a team, you would be a useful addition to it, because you are a smart guy/girl and you have a history of success.

Now, he may ask you what it costs. Suggest that he obtain a jersey for you, give you dealer cost on parts, and see what happens, and that if you bring people into the shop, maybe you can look at more "help" at that point. If he agrees, and you get your jersey, now it's time to market the shop, and yourself -more about that later.

Riders who are looking for a National-level sponsorship should contact every existing sponsor out there. Be polite. Make appointments. Provide photos, videos, and send emails with a link to your profile. Get, and remember, peoples' names. I would suggest making a spreadsheet, putting every possible sponsor on it, and keeping track of your contact with each sponsor. On this network right here, you have the ability of keeping track of which sponsors you contacted, on what date, and what your notes to them were.  Use this as well as any other system you have to stay organized.

Every time you talk to a potential sponsor, schedule a follow-up. "Mr. Jones, I know that you don't have room for a 14X right now. May I call you in three months and talk to you again?" Most people will say "Yes", if only to get you off the phone. So, in three months, call him again. "Mr. Jones, we spoke three months ago about your potential need for a 14X on the team. Since then, I have made three National mains. I'm not wearing anyone's jersey, Mr. Jones. I'm getting good exposure. Could your team use me?" If no, make another appointment, and so on.

Does this sound like hard work? Like selling vacuum cleaners over the phone? It should, because it is. You might even want to read a salesman's handbook, like the ones written by Zig Ziglar and others, because you are selling a product - and that product is you. It doesn't have to be the best product - after all, more people buy Camrys than Passats every year, even though nearly everyone agrees that the Passat is a better car - but you have to sell that product aggressively.

Now's the part when we come to the reward. If you do what I have suggested above, and you are a decent rider, you will more than likely come up with some form of sponsorship. At that point, you have to market yourself and your sponsor, something we'll talk about next time.

Squid Method

The last method of finding a sponsor is perhaps the most interesting. It doesn't require any riding talent whatsoever. In fact, you can come in dead last every time. It simply requires that you be brave enough to do what I recommend. I call it the "Squid" method, because it is the method I used for many years, back when I was known as the "Squid" because I injured so many other Beginner and Novice riders, usually on purpose.

The Squid method works as follows: You make sponsors, whether by contacting businesses with no cycling or BMX involvement, or by finding ways to get free stuff from people, or by creating your own business and becoming self-financed and self-sponsored. All of the following tactics are bona fide and have worked, for me or for someone else:

• Go to a Bob Evans and offer to hand out coupons at a race if they will pay your entry fee for the day and give you a "Bob Evans" patch to wear on your jersey.  
• Call every business in your local phone book and ask them for ten dollars. If they give you ten dollars, you will put their logo on your jersey and promote their business at the local races.  
• Call BMX companies all the time and promise to promote their stuff on your controversial website if they'll give you stuff free and/or at cost. (*cough*hetzel*cough*)  
• Start your own mail-order bike shop.  
• Print T-shirts and sell them at the races.  
• Tell a local bike shop you will buy a jersey from them if they will give you twenty bucks for every National main you make while wearing it.  
• Get an MX shop involved in BMX by offering to wear their MX jersey and pants at BMX races.  
• Have a long-sleeve T-shirt printed with a logo of your own design. Wear matching pants. Call people up and offer them low-cost "co-sponsor" slots on your "team".

The world is full of potential sponsors who don't know that they need to sponsor a BMX racer. If you knock on enough of their doors, eventually you will find someone willing to help you out. Don't forget to bring a print out of your profile with photos, BMX-related statistics and to dress appropriately. In the long run, you are unlikely to fail.

< Go Back to Part 1

 

Courtesy of Jack Baruth at www.bmxbasics.org

So you’re convinced you want to get sponsored.  Okay, then - let's ask a very important question, "Why the heck would a company ever sponsor anyone?" Let's look at some basic economics, starting with bike shops. According to the L.A. Times, a family of four needs to earn $33,500 per year to keep their heads above water. The average bike shop comes up with about a 20% margin on stuff. That means that the shop owner needs to sell $160,000 worth of product a year to feed his kids - not to mention that he needs to pay rent in the store, keep the lights on and advertise. Let's double that, which is conservative, and say that a bike shop has to do $320,000 of business a year - pretty much a thousand bucks every day the door is open, even more if he wants to have someone else working in there. I worked in a Schwinn shop when I was fifteen years old, and I can tell you that there were plenty of days when we didn't sell a hundred bucks' worth of stuff, let alone a thousand.

Bike shops sponsor riders in the vague hope that they will bring people into the shop, and those people will buy parts instead of stealing them. The owner needs to sell about eight bucks' worth of stuff for every dollar he spends on the sponsored rider in order to make it worthwhile. In other words, if the shop spends ten bucks to pay your entry fee at a local, they need someone to see you race and decide, based on seeing you race, that they should go in and spend eighty dollars at your sponsor's shop. Now, honestly, what are the chances of that happening? No wonder bike shop teams are few and far between nowadays.

What about factory sponsorship? This is a more fertile ground, but it's still tough to make an economic case for sponsoring riders. The average small bike "manufacturer" picks up between fifty and a hundred bucks on each frame they sell. If a factory pays for a rider to race two classes both days at a National, they're out $140 - between one and three frame's worth of profit. Add hotel expenses, travel, and the cost of giving someone a working bike to race on, and pretty soon you're talking big bucks - maybe a thousand bucks a weekend -and that doesn't include any salary paid to a rider. Ask yourself, what kind of riding could you do at a National that would make ten kids want to go out and buy a new frame? Don't forget that we are rapidly returning to the era of the fifty-moto "National." Of a maximum four hundred riders, do you really think that ten will change their frame after watching you ride? Nah, I don't think so, either.

That's the bad news. The good news, from the perspective of a wanna-be sponsored rider, is that there are other reasons to sponsor riders besides raw "additional sales." The primary reason is something we'll call "mindshare." According to a color-rag survey I read some time back, 15% of the kids who responded owned a Haro, more than the next two brands combined. Why do you suppose that is? Well, Haro has done a good job of tying their sponsored riders, and the successes those riders enjoy, directly into their brand image. Put two, two-hundred-dollar bikes in front of a new rider, one with the name "Dave Mirra" on it, and one without, and which one will he buy? Heck, I bought a "Jerry Bagley" bike despite the fact that I wouldn't recognize Jerry Bagley if I caught him stealing my lunch tray at Burger King. Although industry history has proven beyond a doubt that advertising is the most effective way to sell bikes, today's advertising needs to feature competent riding to be effective.

However, we're very quickly running into another problem, that problem being the difference between mainstream BMX and racing. (I know, I know. It really annoys me that racing is now a “fringe” 20" activity, but the numbers don't lie.) A lot of kids want to be like Dave Mirra, but how many kids want to be like, say, Charles Townsend? What about Danny Nelson? There are personable, popular Pro riders – Bubba Harris, John Purse, Donny Robinson, myself - but the general public hasn't heard of them. Most purpose-built race bikes sell to kids who are already racing, and those kids have something else on their minds besides looking up to Pros -namely, winning themselves and finding a sponsor.

Put all that together with the fact that BMX companies are going out of business or being purchased with amazing speed and I think it becomes plain that sponsorship isn't exactly growing on trees. I'm telling you all this because it is possible that you might do everything right and still not find a major sponsor. It happens to plenty of riders. There are National #1 riders out there paying their own way. Don't say I didn't warn you.

So... you want a sponsor. Let's talk about what you need to get one. You will need the following:

• A history of success where it matters. Many riders win a #1 Novice plate and then find that nobody wants to help them. Know why? Because Novice is the second division. That doesn't mean a Novice can't find a sponsor, but it does mean that doing so will be tougher and most sponsorship may come in the form of product discounts. Want to wear someone else's jersey? Go out and beat the best. Turn Expert if you are under 18 and Pro if you are over.
  

   

  
  


• Marketability. Do you remember the last time Todd Lyons won a race? I do, but that's because I am more than thirty years old. Todd has a sponsor because he has an image that people want to associate themselves with -the laid-back, super-skilled California rider (from Upper Arlington, Ohio) type. It's not enough to win -people have to remember you. Be memorable. If you can style during a race, do so. Do you have a nice-looking bike, or one that is famous for looking lousy? Between motos, keep your helmet off so people can see your face. Talk to people. Try to get a nickname that isn't obviously fake.
  

   

  
  


• Dependability and respectability. When you meet potential sponsors, look them in the eye. Lose the slacker accent and speak in clear, concise sentences. Sponsoring a rider is like buying a car -if it looks shady, the buyer gets nervous. Answer questions and ask a few of your own. Be direct and forceful. I get a lot of email from kids asking me to sponsor them, despite the obvious fact that I don't make a red cent in this sport. Most of the emails are something along the lines of,

Dear Jim Boswell Can you sponsor me I am a 15 Novice. I need help getting to the races.

What in that message would inspire me to sponsor them? How about

Mr. Boswell,

My name is Joe Jones. I am a 14 Expert from Akron, Ohio. I have been racing Expert for six months with six victories and four top-three finishes out of twelve local races. I raced the Buckeye National, made the main and took fourth. Please visit my SponsorHouse profile www.sponsorhouse.com/members/screenname where you can find recent race results, several videos of my races, as well as photos of my jumping, on and off the track. Please let me know the best way to contact you to discuss further how I may be of assistance in promoting BMX Basics.

That sounds like a good rider, and someone who I should look at more seriously. REMEMBER, I DON'T SPONSOR RIDERS!!! THANKS -JB.  By using a service like SponsorHouse.com, you can organize your racing and personal history in a clear and concise fashion and submit sponsorship applications to sponsors in a way that easily allows them to make a decision and get back to you.

• Preparedness. Get the following materials together for your SponsorHouse profile before you go sponsor hunting: A few good photos of you in the best racing attire you have, clean and neat; Some action photos where you are leading a moto -I don't care if you have to cut the photo to remove the real first place rider; Some jumping photos, if you are twelve or over; Some off-track photos showing that you have "street credibility," perhaps at a local trail or skatepark; Have as many good videos as you have available in the event a sponsor wants to view them; Include a career statement detailing your major events and how you did; Personal references. Don't make a potential sponsor wait around while you look in your basement for old videos or photos. Get the stuff together ahead of time.

Continue to Part 2 >